16:31
HardNetSoft Blog
The rise of the communications tools contemporary, social networks at the head (facebook, Twitter and others…) added to a fall of the economic situation of the communications via emails helped with the birth of a trend of public opinion affirming the nearest death of the numerical communications tools most usually used, especially in the business world.
With the dires of this trend of public opinion, the applications, like the sending of emails or SMS, will make soon parts of last because the consumers need more and more to control the information which they receive. They thus give up more and more the SMS with the profit of the communications on the social networks.
One speaks of course here about the communications with title professionals, the explosion of the SMS of congratulations of end of the year thus do not enter in account here. (CF:http://www.google.com/hostednews/afp/article/ALeqM5imnKpak8hO6iH6iDJ_6HggFy_K6A)
Such ideas appear radical if one takes into account the whole of the predictions on the evolution of this sector. One would be closer to reality by rather considering a combination of the various channels of communication.
On the other hand that which one is sure, it is that the economic crisis, added to the fall of the incomes of traditional publicity in the media of mass deeply modified the approach of the companies. Those choose from now on a bidirectional communication, based on the active listening of the customer requirements. And to answer this new method, all the means of communication, resulting from the digital age, are employed and in particular the emails, SMS and cat on social networks.
The companies will draw from this news gives an improvement of the management of the communication customer. From now on, they must be able to juggle with all these numerical channels, to adapt to the practices of the customers and to be able to answer it.
As indicator, will know that at Esendex, the volume of SMS treated by our platform increased by 81% between December 2008 and December 2009. It is for us, a proof of the good health of these means of communication.
