20:17
HardNetSoft Blog
Our planet is in serious danger because of various threats caused by climate change, pollution and the various products created by humans. Everyone is concerned and therefore everyone must react ...
Having understood the magnitude of this scourge, large multinational companies as well as "smart" have begun to adopt a new concept in marketing strategy that is "ecology".
The various advertisements currently found in Europe develop this theme by highlighting the product through the ecology and the benefits it can bring to our planet by educating consumers on the field.
In Morocco, the concept has not yet inked in our mentality or our culture. Moroccan firms have not yet SLRs to educate consumers through ecology. Perhaps the Moroccan is not yet ready to absorb this new business strategy?
Many companies (industrial or consumer) currently have a target marketing, sustainable development.
Any company can integrate into the concept. However, standards are needed: it is first necessary that the undertaking in question to make changes in all services: defining ethics will be followed, establishing a charter, and increased competitive technological intelligence, train staff to this new path so as not to risk a rejection of the project.
In Europe, there is a "system of environmental management and auditing of the European Union (EMAS), whose principal function, the audit volunteer companies on their environmental management, knowing that the results of this study will available to the public.
Indeed, businesses and consumers are well aware and ready to invest in such a market, but nonetheless, they remain quite skeptical of all the promises given by the companies to protect the environment.
This new way of talking about ecology, affecting all sectors of activity: policy with the extraordinary popularity of the campaign of Nicolas Hulot to put the issue on top priority for presidential elections, the automotive sector demonstrated in his various campaigns launched in recent years.
In Morocco, the concept of ecology in the marketing and communication strategies are being developed, it is just beginning to take flight in the world of advertising Moroccan.
It can take as an example the case of Procter and Gamble is a company that seeks to integrate sustainable development at all levels. Example of Ariel detergent active cold for which Procter and Gamble has set in the heart of public arguments about saving money and energy (even cold white washed). This looks like a new bit for the environment. It's teaching to consumers.
Actually, so it's a new concept that takes a lot of scope in Morocco.
Of groups of associations of environmental protection were held May 1, 2008 in northern Morocco around Enviro Platform Northern Morocco, to review the conventions and protocols relating to serious attacks against our ecological heritage and landscape in the name of economic development and tourism promotion but at the expense of sustainable development.
Thanks to its openness to Europe and globalization, lifestyle consumer Moroccan has completely changed in its economic and cultural. This sharp change in effect for all professional categories.
This change in consumer behavior, explained by colonization, the proximity to Europe, etc.. Can be seen from one city to another within the same Morocco: the consumer behavior of Casablanca, which is a large city, an industrial city, is not the same as that of consumers in the city of Fez, Marrakech or another, because each city has its story ....
This openness of Moroccans can understand and respect the concept of environment and sustainable development.
Car manufacturers can therefore speak of environmental protection with the new technologies currently available, and the consumer can approach the subject of bio packaging in its communication campaigns.
Thus we can instill this view and this way of life for Moroccan consumers who may participate or believe to help protect the environment.
However, companies that want to adopt this concept should not make "false advertising" just for the sake of saying it makes "eco pub"! That is why a strict control should be established to monitor very closely.
It is clear that protecting the environment could be in Morocco through advertising ecology only! It is important to note that the behavior of Morocco is the source of the problem, and that education in this direction is necessary at an early age to adopt a healthy behavior.
Awareness is a term which is often mentioned as recurring in the end, it is the safest way to make things happen ....
